---

Courtesy of: Pittman’s Business Systems

PBS DIGITAL ENTREPRENEUR

April 8, 2023

Steps to create a social media marketing campaign

Every digital marketer aims to create a marketing campaign that goes VIRAL. But it is not always as easy as it sounds.

Social media marketing helps in spreading your marketing message in such a way that it excites your target audience to take it and share it with others in their network.

Many business owners and digital entrepreneurs view social media marketing as a modern form of word-of-mouth marketing. Businesses whether small or large, build goodwill and increase brand awareness, product knowledge, customer rewards and sales conversions through social media marketing or buzz marketing.

If you are going to try social media marketing, then here are some easy to follow steps that will fuel your campaign to give its best shot.
1.    Make it visual

It’s a fact that visual/graphic elements grab people’s attention quicker than plain text content. If your marketing message is in text format, create a compelling image or video to go along with it.

Make sure the visuals you choose, matches your brand. Do not create videos or add images that compromise or are just a filler in the campaign.

Try to add graphics, images, videos and GIFs that are social media marketing-worthy. Make them humorous, informative, or surprising. Add a bit of emotional essence to increase the chances of your post getting shared and “going viral”. 

• 2.    Plan your message

While building a social media marketing campaign, you must carefully plan your brand message.

• “BRAND REPRESENTS MESSAGE;
• MESSAGE REPRESENTS CONTENT;
• CONTENT EXPRESSES VALUE;
• VALUE EQUATES BENEFIT!”

 Make sure your message is meaningful and clearly states your objective behind the campaign.

Be cautious while making the script for your videos or planning for your infographic so that your brand message is clearly received by your audience.

Then, track your campaigns to know the progress and make changes if required.

• 3.    Know your audience

While crafting your campaign, make sure you know the triggers that affect your audience.

Like, what people want from you? 

What solution your product or service will provide them?

Are they wanting to be entertained? 

Consider these triggers and use them in your content for an effective and successful campaign.   

• 4.    Keep the campaign simple

Your social media marketing campaign should be simple and straight forward. Avoid complicated or encrypted messages, people won’t pass it on, if they don’t get what you are trying to say.

Make your campaign in a way that clearly delivers the message to the target audience and nothing more. For example, a short video, a simple infographic or a concise article are the most likely things that go viral.

• 5.    Launch the campaign

Once you are done with the above steps, now it’s time for you to launch it. And for this, go for the social media channels where your target audience spends most of their time and focus on their peak activity times.

Just find out the best time to launch your campaign and then share it on your social marketing accounts and encourage your followers to Like and share it further and see your content progressing toward viral proportions.