Digital marketing means making money by promoting products and/or services online. 

Use this guide/checklist to help start and advance your digital marketing strategies.

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Develop a valid business idea, format, and plan.

Register your business with the state and local authorities.

Acquire an internet domain name and a web hosting provider.

Build your website.

Publish your website.

Promote your business.

This involves the use of the following activities:

• SEO (Search Engine Optimization)
• Content marketing
• Social media marketing
• Email marketing
• Video marketing.
• PPC (Pay Per Click) advertising

You can also use growth hacks and other techniques.

Monetize your website by using:

• Affiliate products
• Digital products
• Display advertising
• Services
• Ecommerce

A successful digital marketer can also sell their skills to clients and big businesses.

Building a Website

First, you will need to find hosting. 

Next, you will pay for a domain name.

Choose a name that:

• Is memorable.
• Describes your business.
• Is a “brand” rather than just a keyword or exact match search term.
• Install WordPress to quickly and easily create your website.

Choose a theme using a site like Envato Elements or Theme Forest..

You could alternatively pay an expert..

Spend time creating a brand that speaks to your mission statement, that looks professional, and that people will relate to.

SEO

SEO (“search engine optimization”) is the practice of getting a site to reach the top of Google searches.

The process of SEO involves:

• Identifying key search terms that people are looking for (“keyword”), that are relevant to your site.
• Choosing keyword terms based on the competition.
• You can use tools like Google’s Keyword Planner, or KeywordTool.io
• You will then write lots of content that targets some of these phrases
• Incorporate the search terms into the content with a “density” of around 1-2%
• Include the terms in the headings.
• Use keywords in opening and closing paragraphs, and Include them in tags.
• Ensure the website design is fast to load and mobile responsive.
• Get other sites to link to your content.

Social Media Marketing

This is the practice of promoting a website or business on social media. 

Some of the platforms to utilize are:

• YouTube
• Facebook
• Instagram
• Tumblr
• Twitter

Choose the best for your business based on:

• The type of content you enjoy making for your niche audience.
• The place that most of your target demographic will be likely to spend time.

Be on the relevant and key platforms. You to be seen by more people.

The key to successful social media marketing is:

• Post regularly.
• Ensure that each post offers informative value and is not just an advertising platform.
• Promote interaction with your audience using comments and feedback access.
• Include social media buttons and feeds on your website
• Share your best posts.

Email Marketing

Email marketing entails collecting email addresses from visitors to your site to build a marketing lists.

This helps to establish warm leads. 

To collect and manage email addresses, use an autoresponder. Examples include:

• GetResponse
• Aweber
• MailChimp
• Drip

Create a sign up form and use a double opt-in. 

Continually clean your list. Good list hygiene means that everyone on your list has chosen to be there.

Create content that offers informative value and that people want to read. 

Email regularly, but moderately.

Consider and craft your subject lines carefully.

Offer a free incentive for signing up – such as an ebook or short report.

Promote your mailing list as an opportunity to join a savvy and VIP community in your content.

Monetization

One of the best forms of monetization is affiliate marketing. 

This means selling items that aren’t yours in exchange for commission.

• You can find digital products from affiliate platforms. These include:
• WarriorPlus
• JVZoo
• Clickbank
• Commission Junction
• You can sell physical products from sites like Amazon ¨ You can also sell courses, degrees, and anything else.
• Consider selling a range of different items that you can use in order to appeal to a large and varied audience.

You can then use tools in order to encourage more sales. Two powerful ones include:

• Genius Link
• Trackonomics A simple way to make money from a website is to write “best of” articles. Then include affiliate links on each item. Then conduct SEO to help people find that page.

Other forms of monetization include:

• Selling a digital product
• Selling a service
• Making money from ads

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